The Parents' Choice Awards Program
Identifying the best products for children of different ages, backgrounds, skills, and interests, the Parents' Choice Awards are given to products that meet and exceed standards set by educators, scientists, performing artists, librarians, parents, and yes, kids themselves.
During our twenty-five year history, the Parents' Choice Awards program has established the benchmarks of achievement in children's media; trust for the consumers and credibility with the press.
Fewer than 15% of those items submitted to the Parents' Choice Awards program receive a commendation in one of the six award levels: Classic, Gold, Silver, Recommended, Approved, and Fun Stuff, underscoring the coveted and prestigious achievement of being honored with a commendation from the Parents' Choice Awards program.
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Product Categories and Criteria
Product categories in the Parents' Choice Awards program include: audio recordings, books, toys, software, magazines, television programs, home videos, dvd, and video games. Parents' Choice evaluates, reviews and awards the best products produced for children, be they infants or young adults.
Judges in all product categories use General Criteria including excellent production values, universal human values, appeal to children, age appropriateness when making their decisions. The Parents' Choice Awards committees look for products that entertain and teach with flair, stimulate imagination and inspire creativity. Judges are interested in how a product helps a child grow in many ways: socially, intellectually, emotionally, ethically, physically. Products must be free of racial or gender bias. Above all, products must not extol violence.
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The Parents' Choice Approved seals are given on the basis of the production, entertainment and human values they exemplify. A Parents' Choice Approved seal indicates a wholesome product that helps children enjoy developing physical, emotional, social or academic skills.
Parents' Choice Foundation |
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